Planned Giving

I edit, write, and support a suite of web, email, and print materials to support the MFA’s Planned Giving, designed to inspire long-term philanthropy and deepen donor engagement. I communicating the meaningful impact of legacy gifts while maintaining a tone of trust, clarity, and stewardship.

A complimentary estate planning guide for general guidance and for those who want to support the MFA's future and create a lasting legacy.
The Museum's Planned Giving landing page and "child" pages, which I helped reconfigure for better user experience and to introduce a more approachable tone.
This essential information workbook complements the estate planning guide. It is an easy, straightforward guide I edited for users to organize their assets and plan their future.
These mailers are inserted into other membership communications as an attention-grabbing way to encourage recipients to learn more about planned giving.
A direct mail campaign to encourage recipients to reach out to the MFA's Planned Giving department and join the Sargent Society.
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Membership Season Announcement Campaign